22 november

Go-To-Market Kit Germany


Your new German best friend is here 🇩🇪

Are you starting your business in Germany?

We’ve got your back.

This kit is aimed at founders, country managers, COOs, recruiting teams and business developers of startups and scale-ups looking for information on international expansion.

With our first edition, you will find (almost) everything you need to launch your business in Germany. From the list of trusted partners to cover your different needs (and we know that there are many) to the sharing of experience and best practices of those – startups, scale-ups and VCs – who are already blooming in the German market.

3 reasons why this kit is your new German best friend 👇

Find the most useful contacts

to support your international expansion, from institutions (German Startups Association, Germany Trade & Invest (GTAI), Business France, La French Tech, Bpifrance) to service providers such as G-P, Permira, Sendinblue or Weglot.

Get Franco-German VCs’ expertise

Usually reserved for their portfolio startups. Hear from the likes of Hi Inov, Iris, Partech, Ventech and XAnge.

Learn from those who successfully launched

With best practices and key learnings from Agicap, Aircall, Ankorstore, BlaBlaCar, Doctolib, Exotec, Make.org, Malt, ManoMano, Platform.sh, Qonto, Sendinblue…

And as a (fantastic) bonus, you will have access to discounts from our partners to help accelerate your internationalisation!

In their own words…

“If we were to start again, we would build a very strong talent attraction machine early on to “Germanize” our go-to-market strategy faster and understand faster German market basics: customers’ extreme attention to data privacy or decentralization of the economy” – Doctolib


“The most important lesson we learned in Germany is that it’s essential to build trust early on through localized products and strong partnerships.” – Qonto


“Germany is a country of engineers, and customers like to know the technical details of the solution they are buying. To generate trust, you need to show references of work and give German customers clear, logical benefits.” – Exotec

Download for free the Go-To-Market Kit Germany 🔽

A warm thank you to our contributors!

And to our partners!